There are zillions
The design for me opened up a whole new array of possibilities of using buttons. If a drape is happy, then it is a nice ‘design’ to me. He observes, "It is one of the cheapest and fastest techniques of production, as it involves no machine or tools. It is one of the fastest means of production and you can have an amazing range of sustainable products like bullet-proof jackets, bags, upholstery, curtains, furniture, etc," He adds, "If I have done it; you can do it too. Indian textiles are all about drapes and not cuts."Anuj is of the belief that there is nothing new about an "innovation or design" since every sketch, motif or pattern has already been created.
It is a very Western way of tailoring apparel, where they focus on sharp cuts and patterns. "A piece of fabric, few buttons in different sizes and colours and a handful of rubber bands can be combined in million different ways," says Anuj, whose product label is called Button Masala. "I don’t even draw a sketch before I get to designing. Design is about discovering a pattern or a technique and exploring its variations. The cuts and patterns have always been around. I think design is something has been done a thousand times before we could even approach it." As a core philosophy, Anuj believes in picking up the simplest fabrics and raw materials that are locally sourced." His concept, Anuj reveals, can be learnt by anyone and it can be used to design clothes or other products.". You should help a fabric being happy and allow it to assume its natural form. However, most designers go against the flow of fabrics by cutting it in desired shapes and patters. If quality has to be defined, it should be defined on the basis of sustainability and resourcefulness. You can simply insert the buttons or coins using a tie and dye technique. His creations make it possible to play around with the shape and folds of a dress — all by experimenting with buttons. He says, "There is no stitching, machine work or sewing involved.
This, he believes, is key to a great design. Calling quality an "overrated concept", he says, "Most times, people who use it aren’t aware of the quality of the product that they are wearing. He says, "People look at design as a problem-solving activity or they like to call it their creation. However, for me, design isn’t something you can create — there is nothing like a new design or innovation. As a designer, you could create exceptionally high-end quality product, but suddenly you scare the customer, who is worried about maintenance. Anuj stumbled upon this technique when he saw a man who had buttoned up his shirt in a haphazard fashion, but "appeared like an interesting draping"."
As a designer, Anuj prefers using a fabric according to its natural flow of a fabric. I personally think that fabrics shouldn’t be played with. For Anuj, design is about discovering a new pattern. The designer has taught the technique to over 15,000 people across the world. It is a mere ego boost to associate yourself with a particular design. There are zillions of other possibilities waiting to be explored. Instead of threads, we use rubber bands to connect buttons across the fabric.Simple, humble buttons have much more China Mattress Fabric to them than being fastening accessories for clothes, believes apparel designer Anuj Sharma.